MY Projects & Roles

Throughout my career, I have had the opportunity to work with a variety of companies and organizations, that I am proud to have made significant contributions to their success. My experience includes Content Marketing & HR Marketing, Social Media Strategies, Digital PR, online Crisis Management, and Content Writing services including: UX Writing (Websites), Blog Posts, Articles, Op-Eds, Newsletters, Email Marketing, One pagers and Presentaions . Below you can find a detailed description for a selected list of my projects, roles and responsibilities. I am confident that my skills and experience make me a valuable asset to any organization.

Museum on the Seam a socio contemporary art museum

Social Media strategist and Digital PR advisor

Social Strategist and Digital PR Advisor for the Museum CEO.
Developed and executed a comprehensive social media strategy to increase the museum's online presence and engagement with its audience.
Provided digital PR advice to the museum, resulting in increased media coverage and heightened visibility for the museum's exhibitions and events.
Collaborated with the museum's curatorial team to develop and produce engaging digital content to support the museum's exhibitions and events.
Utilized my expertise in online crisis management to handle and mitigate any potential negative publicity or issues.
Managed successful online campaigns to promote the museum's exhibitions and events, resulting in increased attendance and engagement.

ART & Culture

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Smart Industries

SIEMENS IL

Social Media Expert &
Digital PR Crisis management

Social Media Expert and Digital PR Crisis Management for Siemens Israel.
Developed and executed global and local social media strategies in close collaboration with C-level management.
Provided services for all divisions of the company, including Energy, Mobility, Smart Infrastructures, and Digital Industries, including smart factories.
Worked closely with the company's leadership team to manage and mitigate any potential online crisis, ensuring the company's reputation is protected.
Developed and executed successful social media campaigns for various divisions, resulting in increased engagement and online presence.
Provided digital PR advice, resulting in increased media coverage and heightened visibility for the company's products and services.

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CyberSecurity

CYMOTIVE Technologies

HR Marketing Expert

HR Marketing Strategist for CYMOTIVE an Automotive CyberSecurity company partly owned by Volkswagen Group and founded by Yuval Diskin.
Developed and executed an annual HR marketing and employer branding strategy.
Implemented "Friend Brings Friend" programs, Employer Branding presence on Glassdoor and Instagram, s well as an organic employees testimonial video campaign generating engagement on Facebook and LinkedIn.
As a result, the company recruited over 30 talents, mostly tech engineers and architects throughout 2021.
Worked closely with the HR Business Partner and HR Director to align the strategy with the company's overall recruitment goals and to ensure its success.

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ASHDAR BY
ASHTROM GROUP

Social Media management and Content Web Manager | Digital PR & Crisis Management.

Digital PR, Social Media Management & Business Community Management for Ashdar, one of the top 3 construction developer companies in Israel.
Developed and executed a comprehensive digital PR and social media strategy to promote the company's projects all over the country.
Created and managed online and offline content events for Ashdar's model apartments to generate interest in the company's properties.
Developed and managed online tenants clubs to foster a sense of community among Ashdar's residents and to generate positive word-of-mouth for the company.
Worked closely with the CMO and the marketing communications team to ensure that the company's online presence and messaging was aligned with its overall brand strategy.
Successfully increased the company's online visibility and engagement with its target audience, resulting in increased brand awareness & increased sales.

Construction &
Real estate

Deloitte Israel

Social Media and Digital PR Expert.

Company's local Facebook and LinkedIn presence, including content creation in Hebrew and English.
Developed and executed social media and digital PR strategies for various divisions within the company, such as Consumer, Energy, Resources & Industrials (Industry 4.0), Transportation Technology, Media & Telecommunications, and Life Sciences, Health Care and Cannabis Tech.
Created and posted job openings and other relevant content to attract and engage potential talents.
Worked closely with the marketing division to align social media and digital PR efforts with overall company goals and branding.
Successfully increased the company's online visibility and engagement with its target audience, resulting in an increase in qualified job applicants and stronger brand awareness.

Professional Services

Bar Lev Hi-Tech Park

Online Marketing strategy,

including building a Marketing B2B tech Community.

Online Marketing Strategy for a newly built Hi-tech Park in Northern Israel
As an online marketing specialist, I was tasked with developing and executing an online marketing strategy to attract leading tech companies to populate a newly built Hi-tech Park in Northern Israel with their R&D divisions. The main concern of targeted companies was the lack of suitably skilled employees in the area. To address this, I built a solid Hi-tech B2B community and created a pool of local tech talents through various online channels and platforms.
To further bolster the appeal of the Hi-tech Park, I promoted a large HR Tech conference which successfully brought in 1200 tech job-seekers from the surrounding area, as well as generating tremendous digital PR hype. Additionally, I utilized a multifaceted approach by promoting the park's Co-Working space and marketing the in-house café with a business atmosphere to attract small-scale startups and tech-serving businesses.
The results of my efforts were significant, resulting in a marked increase in the number of leading tech companies populating the park with their R&D divisions and a pool of local tech talents available for hire. Overall, the online marketing strategy was a resounding success, contributing to the successful development of the Hi-tech Park in Northern Israel.

Tech Real Estate

CAR 2 GO

UX Writing & Content Development

CAR 2 GO - Website Micro Copy and Content Management with SEO
As a content specialist, I was responsible for managing the website micro copy and content for CAR 2 GO, with a focus on SEO. My role included crafting compelling and persuasive language for the website to drive conversions and increase user engagement while optimizing it for search engines. I was also responsible for maintaining and updating the website's content to ensure it was accurate, up-to-date, and optimized for keywords and phrases relevant to the car rental industry.
I worked closely with the website design and development team to ensure that the website's micro copy and content were optimized for search engines and user experience. I also collaborated with the marketing and sales teams to align website messaging with overall company goals and branding.
Through my efforts, I was able to significantly improve the website's conversion rate and user engagement, resulting in an increase in customer acquisition and sales for CAR 2 GO. Additionally, I was able to improve the website's visibility and search engine ranking by incorporating SEO best practices and techniques such as keyword research, meta tags, and backlinks building.

Car-sharing

HEAD of Digital PR Division

Eisenberg-Eliash:
B2B PR & Investors relations

Head of Marketing & Digital PR Division

As the Head of Marketing & Digital PR Division at Eisenberg-Eliash B2B PR & Investor relations, I was responsible for leading the company's marketing and digital PR efforts to support the growth and success of our clients. My role included developing and executing comprehensive marketing and online PR strategies, including online PR crisis management. I worked closely with our clients' company's leadership team to align marketing and PR efforts with overall company goals and objectives.

I was responsible for creating and implementing campaigns that drive brand awareness, generate leads, and increase engagement with target audiences. Additionally, I oversaw the company's digital PR efforts, including media relations, social media management, and influencer marketing. I also had the responsibility of handling the online reputation of our clients and was in charge of handling and resolving any online crisis that may arise.

Overall, my leadership and expertise in marketing and digital PR complimented the success of Eisenberg-Eliash B2B PR & Investors relations and our clients success.

Puaa Culinary Group. PUAA | SHIFRA | Café ASIF

Social Media Marketing & digital PR

Developed and executed a comprehensive digital promotion strategy for the group's restaurant, delicatessen, and cafe, including promotion of job openings for positions within the group.
Collaborated with the Group's leadership team to create and produce engaging digital content that supports their mission of cultivating and nurturing Israel's diverse and creative food culture.
Worked closely with the group's HR to develop and execute online campaigns to promote job openings.
Asif, Israel's Culinary Centre, is a non profit orgenazition and the joint venture of the New York City-based Jewish Food Society and Tel Aviv's Start-Up Nation Central. I also coordinated between both parties to align the online strategy and provide a seamless experience.

Culinary & Lifestyle